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What the heck is a hangtag?
It is that little paper thingy hanging on a piece of pottery or ceramic that tells you who made it, what it is called and how much it costs.
To be successful, an artist needs to be noticed and remembered.
Understanding how to create a lasting impact strengthens an artist’s position in the marketplace.
Here are a few insights that may be helpful in creating a lasting impression.
LOGOEvery potter I know has a stylized signature and some potters also apply a bisque maker’s mark or symbol to the base or side of their pottery or ceramic.
Potters may not think of this as a logo, but it represents their unique mark on their unique product.
That is also the definition of a brand.
Sometimes the brand is a logo of the pottery artist or ceramist's signature.
To make sure they are remembered among buyers, collectors and galleries, an artist needs to raise awareness of their name or logo and link it with their pottery or ceramic product.
Their logo must be clear, legible and plainly visible to the buyer.
Presenting the logo in an attractive, eye catching manner is also important.
One method is to present the logo on a hangtag.
Clothing manufacturers have taken this approach to an extreme.
Fashions can’t be packaged in a container covered in logos and graphics because the product needs to be seen and appreciated, so a hangtag is applied. The same criteria applies to pottery and ceramics, pottery and ceramic art needs to be fully seen to be appreciated.
Applying a hangtag allows the art to be branded and seen.
Some advantages of hangtags include:
They have a positive impact at the point of sale.
The tag enhances the presentation and given the choice between two similar ceramic vessels, a buyer may spend more time evaluating the work with a hangtag because there is more information available.
It reveals more about the artist and may give insight into the artist’s work.
Hangtag ConstructionFor juried shows or gallery exhibitions, it is best to use a clamshell style of tag.
Remove the text and only state the title, medium, cone and clay.
Basic Tag DesignThe finished, folded size of the hangtag is 3 × 3 inches.
When opened flat, the tag measures 6 × 3 inches.
Begin with the interior text panel
This is the part of the hangtag that changes most often to fit your marketing needs.
Design this panel on your computer and with a little experimenting, programs like Microsoft Word can give you a nice graphic design.
After designing the text panel, duplicate it to fill an 8½ × 11 inch page, then lazar print it onto paper stock of your choice.
Cut each individual panel from the sheet using a xacto knife or paper cutter.
It would be smart to buy a small paper cutter, you can get them at any office supply store for around $20.00 and if you plan on making hangtags, this is a very good investment.
Not only does it cut paper quickly and accurately, but the gridlines on the cutting board eliminate a lot of time consuming measuring and marking with a ruler.
Tags for gallery exhibitions or juried shows should be understated.
Design and print the inside text panel.
Trim the panel to final dimensions.
Fold and trim the hangtag cover.
Many pottery and ceramic works are purchased as gifts, so hangtags can be written specifically for that situation.
The tag helps personalize the gift and brings the artist into the gift exchange.
Price tags are a necessary element in galleries and craft shows.
Placing a price sticker directly on an alligator matt glaze requires a miracle. but a price sticker placed on the reverse side of a hangtag is cleaner, neater and classier.
The buyer may read the hangtag while reviewing the price.
Some artists use business cards as tags and on a purely informational level, they get the job done.
You want something a little extra, something that says your work is unique.
You will also need a printing process that allows for frequent changes and alterations to the tag and design.
Once printed, a business card can’t be revised without reprinting.
The methods described here allow for continuous changes and alterations each time you create a tag.
You can even adjust your hangtags for unique marketing opportunities like a Christmas holiday theme or even a special charity event.
You can make different styles of hangtags for your pottery or ceramics, such as bowls, cups, platters or decorative wares.
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Have you ever come up with a good idea while working with your handmade pottery and thought that you would like to share it with others? You have? Well, why not send it to us and we will add it to the tips page for all to see.
Handmade pottery can be a very gratifying hobby that produces fun and satisfying results. For many people it's an enjoyable release that is created by working an inanimate mound of clay into a beautiful work of art that you made through your artistic abilities.
The best way of starting out is to take a few lessons from Youtube. You will probably waste quite a bit in materials when you first get started. Figuring out how to truly make handmade pottery correctly and shape into what you want it to be can be quite an ordeal. The different tools that a normal shop will have can be fun to try. You will soon see which ones you like to use the most and then when you are ready you will know which ones to buy.
With the help of the internet, you can now purchase most if not all of your ceramic and pottery tools and supplies online. We are located far from any well supplied dealers and yet working with reliable ceramic and pottery suppliers online has allowed us to recieve most of our orders within a timely manner.
When you get all set up, just enjoy the hobby and have fun at it. Some people get pretty serious and start selling their creations at craft fairs and small stores, but others just like to create items for themselves, relatives, and friends. Whichever kind of handmade pottery you desire to endeavor, enjoy the hobby and have fun doing it.
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